Dermicool: BRAND JOURNEY
Brand Journey
Brand Origin
Dermicool has been a trusted and reliable brand in the Indian market for over 24 years, providing effective relief from skin irritations like prickly heat, Itching and rashes. It was first introduced by Paras Pharmaceuticals, an Indian company that was founded in 1998.
Brand Acquisition
In 2010, Reckitt Benckiser, a consumer goods company, acquired Dermicool and new variants have been launched
Change of Guards
In 2022, we the emami group has acquired Dermicool as it closely acquaints with the core values of the company. With Emami’s expertise, Dermicool has underwent revamp in communication and improved formulation to meet the consumer needs in effective ways
Dermicool has been a trusted and reliable brand in the Indian market for over 24 years, providing effective relief from skin irritations like prickly heat, Itching and rashes. It was first introduced by Paras Pharmaceuticals, an Indian company that was founded in 1998.
In 2022, we the emami group has acquired Dermicool as it closely acquaints with the core values of the company. With Emami’s expertise, Dermicool has underwent revamp in communication and improved formulation to meet the consumer needs in effective ways
Today, Dermicool remains a popular product in India, with a loyal following among consumers whorely on it for relief from various skin conditions. Its iconic Jingle “Aaya mausam thande thande Dermicool ka”, effectively communicates the brand benefits and is popular among the consumers.
Throughout it’s journey, Dermicool has remained a popular product among consumers, and it’s success is a testament to it’s efficacy and the trust it has built among its consumers. The product has undergone several changes to adapt to changing consumer preferences and remain relevant in the market for consumers catering their needs.
The product’s success over the years is also a reflection of the growing demand for affordable and effective healthcare products in emerging markets such as India.
